Spellman Brady & Company Announces New Blog

August 2, 2022
We’ve been a big player in the interior planning arena for nearly 30 years – and for good reason. Backed by the design sense – and uncanny wit – of 31 employees and counting, we are small, but mighty. We believe in collaboration and that many voices are better than one. Our people are truly our best assets. So, with that, we’ve decided to share these brilliant voices with YOU through a blog. Posting twice a month, you’ll hear from the entire SBC team on topics ranging from design trends to the psychology of art and “my favorite room”, where one of our designers explores her personal style at home.


On Thursday, you’ll learn about narrative art from our very own Senior Art Consultant, Nicole Dutton.


Thanks for following along!

Spellman Brady Re-Imagines the Interiors for Arbol Residences of Santa Rosa, California

July 26, 2022

St. Louis, MO (July 26, 2022) – Spellman Brady & Company, an award-winning interior design firm, is pleased to announce the interior renovation of Arbol Residences of Santa Rosa, California.  Spellman Brady’s scope of work included space planning, selection of interior finishes, furniture, and artwork for the common areas and amenities of the community’s Assisted Living Building, as well as interior finishes for resident apartments.


Spellman Brady partnered with developer LCS Development, architects, Tactic Studios and contractor, BNBuilders. The design goal was to revitalize the existing common spaces to create a show stopping first impression.  This was accomplished by opening the floor plan and improving the multi-use functionality along with selecting sophisticated finishes and color palette that connected with the project’s proximity to northern California and the sprawling Napa Valley wine region.

Prior to the renovation, at the entry you were greeted by a fireplace; the reception desk was tucked in a corner out of visitors’ line of sight, where the new Bistro is now located. Moving the reception area, front and center, creates a true sense of arrival reassuring guests that they are in the right place. To the right of the desk is the new bistro and outdoor patio that was once a series of offices.  This added amenity offers a new option for residences on the go or a place to meet up with friends and family for bistro-style dining and quick bites.

For the renovated living room, dining room and bistro areas, neutral finishes and warm wood tones were combined with pops of sunny yellow and ocean blues to capture the lively spirit of California. The high-contrast color palette and tactile materials bring a balanced mix of modern and mid-century elements to the spaces. Sophisticated finishes such as marble and brass accents were incorporated into the reception desk, fireplace wall, and bistro. The artwork selected also reinforces the local California feel; the robust art package curated by Spellman Brady includes a hand-crafted art rail showcasing a variety of materials and textures. Colorful, acrylic-faced watercolors displayed in black metal, wall-mounted easels offer a dynamic 3-dimensional effect.

The renovation provides residents with beautifully updated spaces, where they can enjoy gathering, dining with friends, and engaging in various community events on campus year-round.


Spellman Brady & Company is an award-winning St. Louis-based interior design firm specializing in senior living, healthcare, higher education, and multi-family environments. The firm maintains design excellence by delivering comprehensive, space planning, interior design, furniture, artwork master planning and procurement services. As a Certified WBE Business, Spellman Brady & Company has completed more than 6,300 projects in forty-three states and abroad since its founding 27 years ago.

Arbol Residences of Santa Rosa Village is a continuing care retirement community in the Sonoma area that offers a continuum of senior care including assisted living, skilled nursing, and memory care in a vibrant setting.

LCS Development is a full-service, third-party developer of senior living communities specializing in design and construction management. It has experience in helping owners and sponsors develop highly complex projects in markets throughout the United States.

 Life Care Services®, An LCS Company with over 40 years of experience, is among the nation’s leading operators of rental senior living communities and Life Plan Communities. They put strong financial stewardship, high-quality health care, and a slate of life-enhancing services to work so residents can enjoy their lives to the fullest.


Originally published by Saint Louis Post-Dispatch.

Spellman Brady Completes Interior Design for Senior Living Community Anthology of Farmington Hills, Michigan

June 14, 2022

Spellman Brady & Company (SBC), an award-winning interior design firm, completed the interior design for the newly constructed Anthology of Farmington, a senior living community with 70 assisted living units and 30 memory care units, located in Farmington Hills, Michigan. The community is owned and operated by Anthology Senior Living, a CA Ventures – Senior Living Company. Spellman Brady was responsible for the selection, procurement and installation of the project’s finishes, furniture, artwork, and accessories for the project.

Spellman Brady developed the interior design for all the communal areas which included the resident corridors, lobby, bistro, dining room, family suite, theater, library, and pub. The overall interior design concept was built upon Farmington’s proximity to Detroit and its history of producing elegant, classic cars from a bye-gone era that featured plush textures and rich jewel-tone colors. The result is a contemporary design with a hospitality feel that incorporates high contrast colors, luxurious patterned fabrics, and accessories with a layered eclectic appeal. The artwork selected also plays an important role in connecting the community to Detroit and Michigan. Many of the art pieces tie directly into the project’s finishes, while also adding texture and dimension. The artwork package features several custom art pieces which were created using upcycled materials. To create the pub’s custom “Hubcap Wall,” Danielle Spellman, Spellman Brady & Company Art Consultant, searched local scrap yards and antique dealers to discover hubcaps from the “big three” automotive manufacturers and arranged them for the site specific installation. For the library, a one-of-a-kind “Book Wall” was developed using recycled books carefully pieced together, like a puzzle, to create the final 6′ x 4′ collage.

Spellman Brady collaborated with architects, Roseman and Associates and general contractor, Brinkmann Constructors, both from St. Louis. Anthology Senior Living, CA Ventures’ senior living platform, develops, acquires, and operates 34 best-in-class senior communities in 15 states across the United States. Its mission is to provide a unique senior living experience that provides residents with the best in hospitality and care, so they can live their story in a beautiful, meaningful way.

Spellman Brady & Company is an award-winning St. Louis-based interior design firm specializing in senior living, healthcare, higher education, and multi-family environments. The firm maintains design excellence by delivering comprehensive interior design, furniture, artwork master planning and procurement services. As a Certified WBE Business, Spellman Brady & Company has completed more than 6,300 projects in 43 states and abroad since its founding 28 years ago.

Originally published by Saint Louis CNR Construction News and Review.

Living Room Bistro

Sagewood Awarded Honorable Mention in EFA 2022 Design Showcase

May 8, 2022

HONORABLE MENTION – 2022 EFA Design Showcase

Sagewood, a resort-style continuing care retirement community (CCRC) within the Sonoran Desert in Phoenix has completed its Phase 2 renovation and expansion, marking the largest construction project since Sagewood opened in 2010.

Phase 1 was completed in 2018 and included Desert Willow, a two-story, assisted living addition to the existing skilled nursing building, as well as a new fitness center, chapel, activity room, dining room, courtyard, salon, and two separate living rooms for residents. It also included The Oasis, a newly constructed 20,700-square-foot event space featuring a lobby space that acts as a pre-function area before events, as well as a lecture hall. Sagewood was 97 percent occupied in Phase 1, leaving room for additional growth and the desire for more hospitality-like venues.

Phase 2 includes a four-story, 276,454-square-foot independent living community with an underground parking garage. The community features one- and two-bedroom units with den layouts and scenic patio views. As well as expanding the living options, Phase 2 includes new amenity spaces for all Sagewood residents, including activity and game rooms, an art studio, putting green, a café, formal dining, and an indoor-outdoor tapas bar and lounge.

The design for the community’s three new restaurants was inspired by Sagewood’s surrounding landscape, which helped weave together the unique dining destinations. Part of the existing Palo Verde dining room and the adjacent administrative area became The Sonoran, offering fine dining. The Canyon Café’s renovation allowed for a full kitchen to be added, allowing the café to be open all day by transitioning from morning coffee to evening nightcaps. The Owl’s Nest is a tapas bar that perches on the fourth floor overlooking the McDowell Mountains.

Click here to read Sagewood’s feature in EFA’s Spring 2022 Design Showcase.

Q&A with Diana Spellman, President and CEO, Spellman Brady & Company

April 1, 2022

Environments for Aging sat down with our President, Diana Brady Spellman, for a Q&A session on the past and present state of senior living design. In regards to how Spellman Brady involves and educates clients, she said “Our motto is ‘listen, guide, deliver.’ We start by listening to administration and residents. It’s important to understand their goals, the catalyst for making the change, nuances of their residents and staff, marketplace, and competition.”

Read more from Diana’s interview in the Spring Issue of EFA.

Spellman Brady Receives Woman-Owned Business Enterprise Certification for State of Illinois

March 25, 2022

Spellman Brady & Company (SBC), an award-winning St. Louis-based interior design firm, is proud to announce it has been officially certified as a Women-Owned Business Enterprise (WBE) by the State of Illinois. To receive this certification, SBC went through the State’s rigorous and stringent process over the past year to confirm that its business is owned, managed, and controlled by a woman. SBC was awarded 50 procurement commodity (NIGP) codes out of the max of 70 codes. In addition to Illinois, SBC is also WBE certified in the State of Missouri and the City of St. Louis.

As a woman-owned business since 1994, SBC’s commitment to create opportunities for women has remained at the forefront of its values, as evidenced by women making up 93% of its staff. Led by President and founder Diana Brady Spellman (a leader in the interior design industry for over 40 years), SBC believes providing equal opportunities for women is critical to foster creativity and innovation, as well as utilize the many skills women lend to thriving companies. Per Spellman,

“We are excited about the multitude of opportunities that this WBE certification provides us to participate in as a prime or sub-contractor in Illinois. We look forward to partnering with other companies that share our commitment to providing equal opportunities to minority populations.”

Spellman Brady & Company is an interior design firm specializing in senior living, multifamily, healthcare, and higher education environments. The firm maintains design excellence by delivering comprehensive interior design, furniture, artwork master planning, and procurement services. Spellman Brady & Company has completed more than 6,300 projects in 43 states and abroad since its founding 28 years ago.

Originally published by Construction Forum STL.

Diana Spellman, President

Senior Housing News Awards Sagedwood – Best Independent Living Design of 2021

February 25, 2022

One measure of a project’s success is how well it has leased up, and in that regard, Sagewood’s second-phase expansion gets high marks. Many of the community’s new independent living units were pre-sold even as construction was getting underway, and today it is almost completely full, according to Zbylicki.

One unique selling point at the community today is its 18-hole championship golf putting course, which is covered in real grass instead of artificial turf.

“I’m not sure of any other place that has such a nice putting green,” Zbylicki added. “It seems like it’s always being used.”

The Sagewood project achieved and exceeded its goal of providing high-end, resort-style living, according to Cindy Shonaiya, principal at Hord Coplan Macht and a judge on this year’s Design Awards competition.

“The Sonoran desert themes highlight the artisanal southwestern accents throughout, which are the perfect foil for the eclectic ambience of its amenity spaces,” Shonaiya said. “The 18-hole putting golf course is outstanding, providing access to outdoor activities for its residents, without having to leave the community.”

The community’s design featuring warm tones and wood is “striking” and “bold,” according to Steven Levin, co-president of Hana2.0 Property Group and Design Awards judge.

“The interior is vibrant and lively with style,” he said.

Today, Sagewood is closer to its final vision thanks to its most recent expansion. Looking ahead, LCS is eyeing more construction phases that will potentially add more independent living units and additional amenities.

“I think we did a good job of creating something different, and new amenities that the residents were asking for,” Zbylicki said.

Click here to read more about the concept, construction, and completion.

error: Content is protected !!