Category "Senior Living"

“Interior Designers Seek Perfect Balance”

June 23, 2021

Senior housing specialists must consider physical and aesthetic needs of many parties, and design choices can even help with infection control.

Senior Housing Business



















EFA Design Showcase – Touchmark at Fairway Village

May 20, 2021

Touchmark at Fairway Village is featured in the Spring 2021 issue of Environments for Aging Magazine. Click here to read more and see all the other amazing communities highlighted in the EFA Design Showcase.

Touchmark wanted to change how residents, their families, and employees gather and socialize at Touchmark at Fairway Village in Vancouver, Wash. With the help of interior design firm Spellman Brady & Company (St. Louis, Mo.), the owner pursued a full interior renovation of 78,580 square feet of public corridors; resident amenities, including a health and fitness club; and operational office areas.

Spellman Brady & Company is an award-winning St. Louis–based interior design firm specializing in senior living, healthcare, and higher education environments. The firm maintains design excellence by delivering comprehensive interior design, furniture, artwork master planning, and procurement services. As a Certified WBE Business, Spellman Brady & Company has completed more than 6,300 projects in 43 states and abroad since its founding in 1994.

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Touchmark at Fairway Village

“Senior Spaces”

September 15, 2020

Since early 2020, for most people the words "senior housing" bring to mind ...




















New Senior Living Brand Elevate Blends Neighborhood, Middle-Market Concepts

September 4, 2020

A new senior living brand is marrying small-neighborhood concepts with more compact designs to make assisted living and memory care more affordable for residents.

American Healthcare Management Group is forging ahead with the new assisted living and memory care brand called Elevate. At its core, the concept is meant to be significantly smaller in size than other senior living communities without sacrificing many of the industry’s standard amenities, according to Joseph Jasmon, co-founder, CEO and managing partner of American Healthcare Management Group. Founded in 2004, the St. Johns, Florida-based company specializes in management and consulting in senior living; health care; mental and behavioral health; and the coordination of care.

“[The senior living industry] has designed communities thinking of what is best from a real estate perspective or from a revenue perspective,” Jasmon told Senior Housing News. “All of those things are important, but we’ve forgotten that residents have to live there, too.”

Each Elevate community is slated to have 96 units, divided up into six neighborhoods of 16 private rooms each. The one- and two-story communities are planned to span about 50,000 to 55,000 square feet, with multipurpose common areas that staff can adapt as needed.

“Instead of having that room sit there with a bunch of expensive furniture that no one is using, we shuffle, switch, adjust, and then go from there,” Jasmon said.

Elevate’s partners include St. Louis-based Arco Construction, a general contractor that is able to build the communities for $159 per square foot, he added.

From a staffing standpoint, community leaders will have more responsibility managing daily operations, from caregiving and cleaning to culinary and housekeeping. And the communities will operate on 12- and 14-hour shifts in a staffing model that ebbs and flows around peak times of activity. Elevate communities will also make use of volunteers — family members or young people interested in the senior living industry — to help with non-clinical services such as activities, mealtimes and cleaning.

All of this means the communities can be built at a lower cost than the traditional senior living project, while operating at a cost below the standard model, according to Jasmon.

“We can save $5 million to $8 million in construction costs,” he said. “And we’ve saved about four full-time employees, which is a pretty good amount of money from an operation standpoint.”

And, those are cost savings the company can pass along to residents. For its Elevate brand, American Healthcare Management Group plans to charge about $1,000 to $2,000 less than market rate, depending on the market. Jasmon sees the new Elevate model aimed at both prospective senior living residents who can’t afford what’s on the market now, and current senior living residents who believe they’re paying too much.

The initial plan is to develop 10 Elevate communities in the coming five years, with the first two currently under development in the Florida markets of St. Johns and Clearwater. American Healthcare Management Group currently operates three communities, with 11 others under development with different clients. For its Elevate pipeline, the company is also looking at markets including Overland Park, Kansas; Denver and Boulder, Colorado; and Louisville, Kentucky.

‘Beautiful and practical’

Jasmon originally took inspiration for the Elevate model from several different styles of senior living. He studied small-house communities, such as those that are part of the Green House Project, along with other models that make senior care more affordable for residents.

He was also influenced by his belief that residents shouldn’t be more than 20 steps away from the amenities and spaces they use.

“We knew we could figure out a way to create something that was both beautiful and practical,” he said. “And so, that was the inspiration behind it: how do we get there?”

So, Jasmon got to work seeing if he could create a workable model for his middle-market senior living concept. He recalled hashing out the original idea on a napkin with Bruce Hentges, a vice president at St. Louis-based interior planning firm Spellman Brady & Company.

“What we thought at that point in time was … in order to keep it affordable, we have to be consistent in every aspect of the design, the development, the construction, the management and everything going forward,” Jasmon said.

With the Elevate concept in hand, Jasmon set out to find long-term partners who could get financially involved in the brand.

“We took the show on the road at the NIC conference in Chicago last year and got a lot of interest,” Jasmon said. “And that’s when we knew we had something.”

Although the idea came to fruition before Covid-19 hit earlier this year, the design underwent some light modifications for the new pandemic age thanks to help from Grant Warner, a principal at Dallas-based D2 Architecture. For example, each Elevate community will include mechanical rooms with outside entrances so that workers don’t need to walk through the community to get there. The design also includes family lounges with outdoor access for the same reason.

“We made those adjustments pretty quickly,” Jasmon said. “We also knew that, based upon access control and the design we have, we can lock down any one of our neighborhoods and create a quarantine area with a flip of a switch.”

Today, Elevate has 13 different partners, from architects and technology vendors to general contractors and insurance providers. Doing so has helped streamline the design process while saving a “significant amount of dollars,” Jasmon said.

Each community is planned to have a joint-venture deal structure where Elevate would own 20%, and an equity investor would own 80%, with 3- to 5- and 5- to 10-year investment options. About 35% of a community’s net revenue would be dedicated to staff salary and benefits, with a net operating return of 41%, according to an Elevate investor packet.

“The margins and the net operating returns we’re getting are very similar to what we would get if we built a 100,000 square foot building with high-end rents,” Jasmon said. “We’ve really cut down on what we would have to borrow, because we’re building it for less, and we’ve eliminated unnecessary operating costs by having a creative staffing model.”

Elevate Senior Living

“What’s Old is New Again”

March 7, 2020

In the face of growing competition, assisted living owners and operators are renovating and repositioning their aging properties

Senior Housing Business - What's Old is New Again Feb March 2020























Spellman Brady Transforms Houston Senior Living Community

February 11, 2020

Buckner Parkway Place Renovation is Complete

St. Louis, MO (February 11, 2020) – Spellman Brady & Company, an award-winning interior design firm, completed the extensive interior renovation of Buckner Parkway Place Senior Living Community in Houston, Texas.  Spellman Brady designed the interior renovation of the independent, assisted living, skilled nursing and memory care common areas, as well as the procurement of the project’s furniture, artwork, accessories, and window treatments.

Spellman Brady & Company successfully transformed the dated feel of Buckner Parkway Place to re-position the property to be more competitive with newer facilities and to meet the changing aesthetics preferred by the aging baby boomer generation.  The total scope of work, which was completed in six phases, consists of the renovation of 93,590 square feet of existing space and a new addition of 2,300 square feet for the new Bistro for independent living residents.

The renovation and expansion of the project transformed existing common areas and created a new state-of-the-art skilled nursing and rehabilitation center.  The project included upgrades to the Independent Living Main Dining, Private Dining, Salon, Library, Game Room, Arts and Crafts, Chapel, Wii Room, Administrative Offices and Commercial Kitchen, as well as the new Cabana/Bistro.

Brian Robbins, Vice President at Buckner commented, “…Love the design and use of materials.  A truly transformation renovation … Could not look nicer!  We’re excited to have a more marketable community!”

The design concept changed the very traditional community to a more transitional feel.  These fresh improvements were accomplished by replacing existing traditional architectural wood details with cleaner lines.  A fresh color palette, lighting upgrades, and hospitality inspired furniture selections to provide a consistent level of design across all levels of care.  Underutilized existing covered exterior areas were also converted into new, usable interior spaces offering residents more dining choices and areas to socialize.  To meet market demand for more spacious skilled nursing units, double bed skilled nursing units were converted and upgraded into private suites reducing the total units from 60 to 40.  The result is more inspiring and sophisticated environment that appeals to the community’s demographics.


Bucker Retirement, a faith-based nonprofit senior living provider, is the second largest provider of nonprofit senior living communities in Texas, and the 52nd largest nationally.  Buckner has continued to refine its programs and senior care services to uniquely serve each generation of seniors during its 138-year ministry through its faith-filled commitment to provide senior adults with dignified living and expert care.

Spellman Brady & Company is an award-winning St. Louis–based interior design firm specializing in senior living, healthcare, and higher education environments.  The firm maintains design excellence by delivering comprehensive interior design, furniture, artwork master planning, and procurement services.  As a Certified WBE Business, Spellman Brady & Company has completed more than 6,300 projects in 43 states and abroad since its founding in 1994.

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Parkway Place

Senior Living Interior Design Furniture Procurement Art Corridor
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